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Our Goal
Our goal is to produce ecologically responsible and quality products that encourage and increase brand recognition, prestige and value.
Engaging Product Solutions

 

 

innovative and creative

innovative and creative

Chinese proverb “Yi quan fei yinh, bai quan fei sheng”, one dog snarls at a shadow; a hundred howl at it’s bark. There is little gained by following a trend! To stand out from the crowd, one must differentiate one's self. It pays to be innovative and creative!

We endeavour to produce better outcomes by producing, practical yet creative and innovative product outcomes. We do this by investing in creative resources and through product innovation. Our goal is to produce product specifications which have genuine creative, innovative, ecological and quality based elements
product sourcing

product sourcing

Our life revolves around material acronyms and properties; product research and specifications; decorating and manufacturing; quality assurance and control; customs, freight, insurance and distribution. Once a product concept is agreed upon, we produce1 and or perform the following tasks:
  • product research;
  • detailed product specifications;
  • artwork2;
  • organise factories (timetables, instructions, terms and conditions etc);
  • organise and then quality control pre-production sample(s);
  • monitoring and supervision of production and factory quality assurance processes;
  • quality control (includes laboratory testing, if required);
  • packaging;
  • customs and freight; and
  • storage and distribution3 (if required).

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product concepts

product concepts

Materialising and quantifying marketing ideas / messages into product concepts is one of the most rewarding things we get to do. We take a significant amount of care and allocate a large amount of time to selecting items that we present to clients. We do this through our creative resources, drawing on marketing history from other clients, reviewing product data trends and drawing on new product pools. To be selected a product needs to have the following characteristics:
  • genuinely connect with the target audience (preferably verified historically from other parties);
  • meets precisely and completely the marketing objectives;
  • has the best possible ecological and quality credentials;
  • has appropriate innovative and creative merit; and
  • has the most suitable material and manufacturing pedigree given our customer’s price constraints.

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about us; our passion

Def’n passion, noun “powerful or compelling emotion”.

We get excited by the same things that you get excited by:

  1. Product outcomes that are remembered and retained. A little more in price is often a lot more in quality. Quality is remember, valued and retained.
  2. Reducing waste. Offer things that are ecologically better and or have a greater perceived value and consequently will be retained longer. There is no future in producing items that are perceived to be; a gift now, “garbage” five seconds later.
  3. Being more ecologically responsible. Nature offers many practical materials; use them when you can. When you use synthetics, endeavour to use less of them or use them less often.
  4. Encourage and foster creative product development. Let’s create art. Let’s create items of beauty. Beauty has impact.
  5. Focusing on quality at all price points. Look for Japanese quality, at a Chinese price.
  6. Identifying and promoting innovation. Invest in finding and trying something new. Invest in making items more practical / useful.
about our passion